The most effective presentation, pitching & keynote training for entrepreneurs, leaders, sales people and experts from the tech world and creative industries.
Trusted by world-class teams like:
Book now Iskender Dirik's "Commandments of Outstanding Presentations" (COUP) masterclass, turn into an exceptional presenter, impress with your expertise and sell much more.
If you're in the tech or creative industry and find yourself in one of the following three buckets,
COUP is just perfect for you:
You’re selling products or services with the help of presentations (or videos)
You’re pitching (in-person or remotely) to win projects as an agency or consultancy
You’re giving keynotes as a domain expert on behalf of your company
Prospects that don’t understand your value proposition
Low win rates after sales pitches
Low volume of generated leads after keynotes
If you want to disrupt your industry, you need to disrupt how you pitch, present, and deliver keynotes.
In the TikTok and Instagram area, you can’t pitch as taught by old-school tactics and sales coaches.
The attention span of your listeners is shorter than ever. Nobody was waiting for your dry (self!) presentation.
Selling to Digital Natives needs new and disruptive sales approaches. You need to win their attention – or checking the next TikTok or Instagram story will be more attractive for them than your pitch. When will you stop pitching feature lists and start delivering engaging sales shows — like an Apple keynote?
Your whole success depends on your presentation and pitching skills. Chances are high that you’re wasting your potential – you could sell and achieve much more if you knew the secrets of great presentations.
It’s time to step up your game: COUP will turn you into an outstanding performer with exceptional presentation, pitching and selling skills.
Sales is the most important skill for every business. And “sales” means: presenting to potential customers, pitching, and giving keynotes. COUP equips entrepreneurs, leaders, sales people and experts in the tech and creative industry to turn into outstanding sellers by gaining unique presentation skills.
You'll lose if you don't master the art of presenting and pitching. Your products, services, ideas, and your knowledge will never land. Presentations are keys to your success.
As a master in presenting, you’ll convince many more people of the merit of your ideas and achieve much more.
You and your products will always be remembered for being outstanding – and you'll sell them much better.
You will not only wow your listeners, but be much more confident – and have a lot of fun every time you present.
One presentation or pitch can change the trajectory of your business, career, and life. Presentations and pitches heavily influence your financial outcomes. Just one great presentation can bring you tens of thousands, hundreds of thousands, or sometimes even millions of dollars.
The COUP Movement is based on the COUP Framework, developed by Iskender Dirik.
The COUP Framework enables each individual and team to be more successful through
outstanding presentations, pitches and speeches.
Are you looking for the best program on presentation and pitching skills? Look no further, you found it. Iskender’s COUP truly is a hit – and the best presentation skills program I have ever come across. Scientifically state-of-the-art, packed with easy-to-use tools, and full of practical tips to help you become the best presenter, public speaker, and seller you can be. Want your next presentation be the real coup? Just sign up for it.
Founder and CEO “Designing Talent Inc.”, Director “AUTORIS Institute for Talent Development”, Harvard Business School & Columbia Business School & IESE Business School Alumn
My name is Iskender Dirik. I’m a practitioner, not a theory-based coach. I’m an executive, entrepreneur and venture capitalist. I’m a General Manager/Country Director at Wix.com. I was Managing Director/General Manager at Samsung NEXT, I led Microsoft ScaleUp as Managing Director/CEO, and I’m a Venture Partner for EQT Ventures, one of Europe’s largest Venture Capital Funds. I was also a Member of the Management Board at C3 Creative Code and Content – a leading content marketing and storytelling agency.
I’m a strong introvert. I was unbelievably afraid of standing in front of others. But during my university days I realized that I wouldn’t achieve my goals in life without being a great presenter. Since then I worked vigorously to turn my biggest fear into a superpower.
I’m a great example proving that presentation and pitching skills are not a born gift, but a skill you can learn. I founded the COUP Movement and developed the COUP Online Masterclass as I can’t see anymore people with great ideas wasting their potential due to bad communication and presentation skills.
The COUP Framework not only helps you deliver outstanding public presentations and speeches, but it will also help you in every situation where you need to convey messages and ideas effectively: Customer pitches, project meetings, internal meetings, lectures, and one-on-one communication.
What's really essential is being able to get others to follow your ideas.
Prof. Dr. Dr. Matthias Ehrhardt is a Harvard Business School, Columbia Business School, and IESE Business School Alumnus, Founder and CEO of “Designing Talent Inc.”, and Director at the “AUTORIS Institute for Talent Development”. Watch his video statement about COUP:
The gold standard for improving your presentation game. Best online course ever.
CTO (GER), Microsoft
Simply the best presentation skills framework. Every attendant from Google Germany just LOVED IT.
Strategy & Development Lead DACH Marketing, Google
Amazing masterclass format with actionable insights. Strong recommendation.
Direct-To-Consumer Lead DACH, Facebook
The COUP Framework is trusted by world-class teams like:
I joined the COUP Movement together with 170 SAP colleagues from all over the world and it was truly fantastic. Not only were there very practical and actionable insights, but at the same time it was super fun to attend. The feedback I received from my colleagues was just overwhelming. I can only recommend this program to everyone!
Head of Education & Experience, SAP.iO Venture Studio
Best online course ever. Over the last years, I’ve invested a lot in my self development, but if I’d need to choose only one skill to learn and only one course to take in my entire career, the answers would be easy: Public speaking and presentation skills and the COUP course. And if I’d need to choose the personal development course I had the most fun with in my life, I’d go for… COUP. Easy one!
Venture Capital Investor
I’m an Engineer, giving a lot of tech talks. But as good as I was in my technical domain, I felt less confident when speaking in front of people. As an engineer, I always thought that I was not made to deliver engaging talks – until I joined the COUP Movement. The COUP course delivers an easy-to-learn framework that helped even me to enjoy presenting. COUP was a true turning point in my career.
Principal Engineering Architect, Microsoft
Your presentation skills will heavily influence your success in business life. The COUP Online Masterclass helped me as a Venture Capitalist to deliver my messages more effectively on stage, in internal meetings, and when presenting us to founders and other investors.
Partner at DTCP
It felt like watching a great, fun movie full of priceless insights.
CMO, Leeway
From an email that Maria sent to Iskender:
I imagine a lot of people thank you for the COUP Movement but I wonder, how many have demonstrated to you the benefits of your wonderful course?
I was barely at 15% completion of the course when I had to submit my entry to a social entrepreneurship competition - a 3-minute pitch presentation! Applying what I had learned at that point, I re-drafted my speech and inputted many of the tools you mentioned. I hope it brings a smile to your face to view the 3-minute video entry here. (And I wonder how many lessons of yours you can spot!)”
Founder SendToGive
No matter what you do, your success and income is dependent on your ability to pitch and sell your ideas.
You can have the best knowledge, products and services – but you’ll never reach your potential if you can’t communicate them well.
And unfortunately, often the same people who have the most amazing visions, ideas, expertise, and offerings are the same people who have yet to master the skill of pitching and selling.
Knowing how to pitch, whether it means pitching to a potential client, your internal team, your boss, to a board, or anything in between, is a life-changing skill.
You feel like you could be a lot better off than you are right now.
I feel you. I always hated “that guy” that had not a quarter of my knowledge but was just better at talking and pitching.
So, I did everything to hone my presentation skills. Aside from developing my own expertise, learning how to pitch and win followers for my ideas and offerings has been the single most life-changing skill that I have acquired.
As the nerd I am, I love frameworks. And thus, at the end of my 20-year long learning journey I developed a 360-degree framework that will help you to turn into a pitching pro. You don’t need more. Imagine combining your unique expertise, services or products with unique pitching skills. BAAMMM.
Being outstanding at pitching will unleash your potential and change your life, forever.
Iskender and I worked together at Samsung Electronics when I was the Company's Chief Innovation Officer. He stands out as a rare leader with a disruptive mindset and a genuine desire to share his expertise with others. He is engaging and very personable. I'm glad we worked together and hope our paths cross again soon.
former Chief Innovation Officer, Samsung Electronics
You’ll learn all five modules of the COUP Framework and turn into an outstanding presenter (if you practice with discipline, my friend!).
68 engaging, high-quality video lectures from Iskender Dirik (in sum, 12+ hours of video content).
80+ fun exercises to facilitate learning, designed for peer learning. But no worries, you’ll be able to learn alone, too :)
Get the one and only COUP Framework handout, summarizing the key elements of the five COUP modules.
Explore highly valuable resources hand selected by Iskender.
Get life-long access to our community, discuss with other members, get valuable feedback, and find partners to practice your skills.
Get exclusive access to member-only future events (e.g. live Q&As with Iskender).
Iskender usually only provides personal consulting sessions for startups he is invested in. But now, COUP members can get access to Iskender in live group calls and can book exclusive private sessions with him.
Pay an affordable price once, and access the current and newly added content forever.
Join once, learn forever: Become better and better thanks to a lifetime access to the COUP framework, videos, and other materials.
Get Certified: Impress people who read your CV or Linkedin profile – with the COUP Certificate of Completion, they’ll know you can wow any audience.
Join the community of the COUP Movement: Learn from others, get valuable feedback, find learning partners.
Everything you learn in the COUP Course has been thoroughly tested for years. No theoretical blah blah. Only strategies and techniques that are successfully used in high-performance environments.
COUP’s goal is not to have the most content, the longest videos, or to have all pieces of information possible. COUP optimizes for learning impact. You’ll get what you’ll need to turn into an outstanding presenter – without overwhelming you.
COUP is built on the core principles of edutainment. You’ll learn better and more because you’ll be engaged and have a lot of fun. You’ll see exciting videos, best practices from Hollywood, and analysis of the world’s best speeches and speakers on stage.
COUP Members get access to regular group calls. These live video calls are your opportunity to ask Iskender your questions, to learn from others, and practice to apply the COUP Framework with exercises and virtual presentations.
The group calls are your safe environment to hone your skills and test your next business presentation in front of Iskender and a real audience!
Click the different sections below to check out the table of contents waiting for you.
Creating an impactful presentation script and using storytelling.
Creating the script of your presentation/speech based on a strong foundation and structure.
Developing immersive and engaging stories.
Power of Storytelling
Emotions & Hormones
9 Elements of a Story
The “COUP Choreography”
Telling a compelling story with your sales deck
Keeping your audience’s attention and maximizing their recall rates and their learning effect.
“ALI” Concept
Targeting
Gain Attention
Entertainment
Dopamine
Engagement
Cuts
Structure
Metaphors & Analogies
Repetition
Demo
Learning Pyramid
Writing & Drawing
Empathy
Q&A Sessions
Using your body, language and voice to convey your message.
Position
Posture
Gesture
Eye Contact
Voice
Pause
Breath
Pace
Language
Confidence
Clothing
Designing effective slides for your verbal presentations.
“Wallet” Concept
“Sidekick” Concept
Simplicity & Effectiveness
Objects
Text vs. Image
Background
Formatting
Structure
Animation
Multimedia
Header & Footer
Slides for Storytelling
Remote Presentations
Unified Company Decks
Handout
Resources
Case Studies
Preparing your presentation like a pro.
Scripting vs. Not Scripting
Rehearsals
Notes
Hardware
Sure you can. Here’s a quick checklist of what you can do instead of joining the COUP Movement:
Read 3000+ articles and 60+ books and watch 300+ videos about public speaking, presentation techniques, communication, and marketing (a presentation is nothing more than marketing for your thoughts and ideas!).
Watch and analyze 1000+ videos of TED talks and other presentations.
Visit 100+ in-person conferences to analyze and learn from best and worst practice presentations.
See hundreds of startup pitches as a venture capitalist.
Participate in in-person training courses of professional TED speaker trainers for two years, worth a significant five-figure dollar sum.
Take further in-person speech, breathing, communication, moderation, and video training.
Practise and test your knowledge by delivering presentations of each of the following kinds: Keynotes in front of 5000+ people at large scale conferences, talks at prestigious conferences in front of world-renowned Harvard professors, but also internal corporate presentations at companies like Microsoft and Samsung, pitches in front of venture capitalists and potential customers, and much more.
Develop large-scale pitch presentations for one of the most creative content marketing and storytelling agencies in the market (as a member of the management board).
Train hundreds of people from the biggest tech companies in the world as well as the most innovative startups at in-person workshops (there is hardly anything better for your own learning impact than teaching others!).
Filter which techniques are really important and which only have marginal impact and just overwhelm you.
Document everything you learn, structure all learnings and form them into a holistic framework.
Develop your own concepts and models that help everyone to turn into great presenters.
Learn how to hack your mind to enjoy presenting in front of others – no matter if it’s only some colleagues in a meeting room or thousands in front of the stage – even as an unrepenting introvert.
Fail hard (and often) to find out what works, and what doesn’t.
Spend 20 years doing all of the above.
