FREE 8 DAY EMAIL COURSE

Don’t miss this unique opportunity: For 8 days, you’ll get one email per day with insightful and actionable lessons from the COUP Framework. Subscribe now to the Free COUP Email Course and start your transformation into an outstanding presenter here:

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GET THE UNIQUE PRESENTATION AND PITCHING FRAMEWORK TO POSITION YOURSELF AS A TOP EXPERT AND SELL MUCH MORE

The most effective presentation, pitching & keynote training for entrepreneurs, leaders, sales people and experts from the tech world and creative industries.

  • Pitch your company and offerings like a god

  • Give inspiring keynotes that wow your audiences

  • Leverage a new superpower to sell more

  • Be confident on stage, when presenting to (potential) customers and in front of the cam

  • Have a lot of fun while presenting :)

YOU’RE GIVING AWAY YOUR AND YOUR COMPANY’S POTENTIAL IF YOU’RE NOT A GREAT PRESENTER, SPEAKER AND STORYTELLER. WATCH ISKENDER’S VIDEO TO LEARN MORE ABOUT COUP:

Book now Iskender Dirik's "Commandments of Outstanding Presentations" (COUP) masterclass, turn into an exceptional presenter, impress with your expertise and sell much more.

ARE YOU REPRESENTING YOUR COMPANY BY GIVING PRESENTATIONS & PITCHES TO (POTENTIAL) CUSTOMERS AND EXTERNAL AUDIENCES?

If you're in the tech or creative industry and find yourself in one of the following three buckets,
COUP is just perfect for you:

You’re selling products or services with the help of presentations (or videos)

You’re pitching (in-person or remotely) to win projects as an agency or consultancy

You’re giving keynotes as a domain expert on behalf of your company

YOU NEED SOME "BAM, BOOM, POW, WOW" & A LOT OF "AHA" IN YOUR PITCHES & KEYNOTES!

Prospects that don’t understand your value proposition

Low win rates after sales pitches

Low volume of generated leads after keynotes

Does that sound familiar?
That’s not a surprise, because:

YOUR PITCHES AND KEYNOTES ARE AMAZINGLY BAD, ORDINARY & BORING!

If you want to disrupt your industry, you need to disrupt how you pitch, present, and deliver keynotes.

In the TikTok and Instagram area, you can’t pitch as taught by old-school tactics and sales coaches.

The attention span of your listeners is shorter than ever. Nobody was waiting for your dry (self!) presentation.

IF YOU WANT TO DESTROY YOUR COMPETITION, YOUR PITCHES, PRESENTATIONS, AND KEYNOTES NEED TO TURN INTO STUNNING EXPERIENCES:

Selling to Digital Natives needs new and disruptive sales approaches. You need to win their attention – or checking the next TikTok or Instagram story will be more attractive for them than your pitch. When will you stop pitching feature lists and start delivering engaging sales shows — like an Apple keynote?

COUP TRANSFORMS YOU INTO AN OUTSTANDING PRESENTER, COMMUNICATOR – AND SELLER!

Your whole success depends on your presentation and pitching skills. Chances are high that you’re wasting your potential – you could sell and achieve much more if you knew the secrets of great presentations.
It’s time to step up your game: COUP will turn you into an outstanding performer with exceptional presentation, pitching and selling skills.

COUP IS THE SECRET FRAMEWORK FOR SELLING LIKE NOBODY ELSE

Sales is the most important skill for every business. And “sales” means: presenting to potential customers, pitching, and giving keynotes. COUP equips entrepreneurs, leaders, sales people and experts in the tech and creative industry to turn into outstanding sellers by gaining unique presentation skills.

The COUP Framework transformed Iskender from the strong TECH introvert he is into a successful public speaker that loves even the biggest stages:

The no. 1 skill in life you need to learn according to Warren Buffett: Public Speaking.

Buffet believes that public speaking skills can increase your worth by 50%.

This is what you will get out of the COUP ONLINE MASTERCLASS

You'll lose if you don't master the art of presenting and pitching. Your products, services, ideas, and your knowledge will never land. Presentations are keys to your success.

As a master in presenting, you’ll convince many more people of the merit of your ideas and achieve much more.

You and your products will always be remembered for being outstanding – and you'll sell them much better.

You will not only wow your listeners, but be much more confident – and have a lot of fun every time you present.

You’ll earn much more money:

One presentation or pitch can change the trajectory of your business, career, and life. Presentations and pitches heavily influence your financial outcomes. Just one great presentation can bring you tens of thousands, hundreds of thousands, or sometimes even millions of dollars.

COUP STANDS FOR

COMMANDMENTS of
OUTSTANDING
PRESENTATIONS (&PITCHES)

The COUP Movement is based on the COUP Framework, developed by Iskender Dirik.
The COUP Framework enables each individual and team to be more successful through
outstanding presentations, pitches and speeches.

Are you looking for the best program on presentation and pitching skills? Look no further, you found it. Iskender’s COUP truly is a hit – and the best presentation skills program I have ever come across. Scientifically state-of-the-art, packed with easy-to-use tools, and full of practical tips to help you become the best presenter, public speaker, and seller you can be. Want your next presentation be the real coup? Just sign up for it.

Prof. Dr. Dr. Matthias Ehrhardt

Founder and CEO “Designing Talent Inc.”, Director “AUTORIS Institute for Talent Development”, Harvard Business School & Columbia Business School & IESE Business School Alumn

HI, I’M YOUR INSTRUCTOR

My name is Iskender Dirik. I’m a practitioner, not a theory-based coach. I’m an executive, entrepreneur and venture capitalist. I’m a General Manager/Country Director at Wix.com. I was Managing Director/General Manager at Samsung NEXT, I led Microsoft ScaleUp as Managing Director/CEO, and I’m a Venture Partner for EQT Ventures, one of Europe’s largest Venture Capital Funds. I was also a Member of the Management Board at C3 Creative Code and Content – a leading content marketing and storytelling agency.

I’m a strong introvert. I was unbelievably afraid of standing in front of others. But during my university days I realized that I wouldn’t achieve my goals in life without being a great presenter. Since then I worked vigorously to turn my biggest fear into a superpower.

I’m a great example proving that presentation and pitching skills are not a born gift, but a skill you can learn. I founded the COUP Movement and developed the COUP Online Masterclass as I can’t see anymore people with great ideas wasting their potential due to bad communication and presentation skills.

The COUP Framework not only helps you deliver outstanding public presentations and speeches, but it will also help you in every situation where you need to convey messages and ideas effectively: Customer pitches, project meetings, internal meetings, lectures, and one-on-one communication.

The COUP Framework will provide you with a universal toolset to establish your ideas and thoughts in the minds of your audience – and sell eventually much more.

What's really essential is being able to get others to follow your ideas.

Warren Buffett

Students of the COUP ONLINE MASTERCLASS are amazed:

Prof. Dr. Dr. Matthias Ehrhardt is a Harvard Business School, Columbia Business School, and IESE Business School Alumnus, Founder and CEO of “Designing Talent Inc.”, and Director at the “AUTORIS Institute for Talent Development”. Watch his video statement about COUP:

The gold standard for improving your presentation game. Best online course ever.

Dr. Benjamin Kreck

CTO (GER), Microsoft

Simply the best presentation skills framework. Every attendant from Google Germany just LOVED IT.

Anna Piechulla

Strategy & Development Lead DACH Marketing, Google

Amazing masterclass format with actionable insights. Strong recommendation.

Kaspar Klippgen

Direct-To-Consumer Lead DACH, Facebook

The COUP Framework is trusted by world-class teams like:

I joined the COUP Movement together with 170 SAP colleagues from all over the world and it was truly fantastic. Not only were there very practical and actionable insights, but at the same time it was super fun to attend. The feedback I received from my colleagues was just overwhelming. I can only recommend this program to everyone!

Leonie Fremgen

Head of Education & Experience, SAP.iO Venture Studio

Best online course ever. Over the last years, I’ve invested a lot in my self development, but if I’d need to choose only one skill to learn and only one course to take in my entire career, the answers would be easy: Public speaking and presentation skills and the COUP course. And if I’d need to choose the personal development course I had the most fun with in my life, I’d go for… COUP. Easy one!

Daria Saharova

Venture Capital Investor

I’m an Engineer, giving a lot of tech talks. But as good as I was in my technical domain, I felt less confident when speaking in front of people. As an engineer, I always thought that I was not made to deliver engaging talks – until I joined the COUP Movement. The COUP course delivers an easy-to-learn framework that helped even me to enjoy presenting. COUP was a true turning point in my career.

Des FitzGerald

Principal Engineering Architect, Microsoft

Your presentation skills will heavily influence your success in business life. The COUP Online Masterclass helped me as a Venture Capitalist to deliver my messages more effectively on stage, in internal meetings, and when presenting us to founders and other investors.

Thomas Preuß

Partner at DTCP

It felt like watching a great, fun movie full of priceless insights.

Emma Philipp

CMO, Leeway

Watch the following 3 minute pitch video Maria Josefa Angela Bautista created based on the COUP Framework – after having completed only 15% of the COUP Masterclass:

From an email that Maria sent to Iskender:

I imagine a lot of people thank you for the COUP Movement but I wonder, how many have demonstrated to you the benefits of your wonderful course?

I was barely at 15% completion of the course when I had to submit my entry to a social entrepreneurship competition - a 3-minute pitch presentation! Applying what I had learned at that point, I re-drafted my speech and inputted many of the tools you mentioned. I hope it brings a smile to your face to view the 3-minute video entry here. (And I wonder how many lessons of yours you can spot!)”

Maria Josefa Angela Bautista

Founder SendToGive

THE SKILL THAT WILL CHANGE YOUR LIFE: “PITCHING”

No matter what you do, your success and income is dependent on your ability to pitch and sell your ideas.

You can have the best knowledge, products and services – but you’ll never reach your potential if you can’t communicate them well.

And unfortunately, often the same people who have the most amazing visions, ideas, expertise, and offerings are the same people who have yet to master the skill of pitching and selling.

Knowing how to pitch, whether it means pitching to a potential client, your internal team, your boss, to a board, or anything in between, is a life-changing skill. 

You feel like you could be a lot better off than you are right now.

I feel you. I always hated “that guy” that had not a quarter of my knowledge but was just better at talking and pitching. 

So, I did everything to hone my presentation skills. Aside from developing my own expertise, learning how to pitch and win followers for my ideas and offerings has been the single most life-changing skill that I have acquired.

As the nerd I am, I love frameworks. And thus, at the end of my 20-year long learning journey I developed a 360-degree framework that will help you to turn into a pitching pro. You don’t need more. Imagine combining your unique expertise, services or products with unique pitching skills. BAAMMM.

Being outstanding at pitching will unleash your potential and change your life, forever. 

Iskender and I worked together at Samsung Electronics when I was the Company's Chief Innovation Officer. He stands out as a rare leader with a disruptive mindset and a genuine desire to share his expertise with others. He is engaging and very personable. I'm glad we worked together and hope our paths cross again soon.

David Eun

former Chief Innovation Officer, Samsung Electronics

ONLINE MASTERCLASS

The Cutting-Edge Framework to Improve your Presentation Skills. All you need to become an outstanding presenter, speaker – and seller.

AVAILABLE NOW!

12+ hours of video lessons to turn you into an exceptional presenter

60+ engaging video examples of the best and worst practice stage presentations

80+ fun exercises to test your knowledge and earn your COUP Certificate

READ WHAT YOU WILL GET:

Access to the COUP Framework:

You’ll learn all five modules of the COUP Framework and turn into an outstanding presenter (if you practice with discipline, my friend!).

Comprehensive in-detail video lectures:

68 engaging, high-quality video lectures from Iskender Dirik (in sum, 12+ hours of video content).

Fun exercises:

80+ fun exercises to facilitate learning, designed for peer learning. But no worries, you’ll be able to learn alone, too :)

Top-notch handout:

Get the one and only COUP Framework handout, summarizing the key elements of the five COUP modules.

Exclusive linklist:

Explore highly valuable resources hand selected by Iskender.

Join the COUP Movement Community:

Get life-long access to our community, discuss with other members, get valuable feedback, and find partners to practice your skills.

Events & Q&As:

Get exclusive access to member-only future events (e.g. live Q&As with Iskender).

Access to Iskender:

Iskender usually only provides personal consulting sessions for startups he is invested in. But now, COUP members can get access to Iskender in live group calls and can book exclusive private sessions with him.

Lifetime access:

Pay an affordable price once, and access the current and newly added content forever.

There are many more benefits, like:

Join once, learn forever: Become better and better thanks to a lifetime access to the COUP framework, videos, and other materials.

Get Certified: Impress people who read your CV or Linkedin profile – with the COUP Certificate of Completion, they’ll know you can wow any audience.

Join the community of the COUP Movement: Learn from others, get valuable feedback, find learning partners.

This is what you WON’t get (sorry!):

Bullshit.

Everything you learn in the COUP Course has been thoroughly tested for years. No theoretical blah blah. Only strategies and techniques that are successfully used in high-performance environments.

Too much information.

COUP’s goal is not to have the most content, the longest videos, or to have all pieces of information possible. COUP optimizes for learning impact. You’ll get what you’ll need to turn into an outstanding presenter – without overwhelming you.

Boring lectures.

COUP is built on the core principles of edutainment. You’ll learn better and more because you’ll be engaged and have a lot of fun. You’ll see exciting videos, best practices from Hollywood, and analysis of the world’s best speeches and speakers on stage.

Interactive Engaging
Audio-visual

Based on neuro-scientific insights

Best practices from Hollywood

Entertaining

In English and soon in German

ASK, LEARN, AND PRACTICE IN LIVE CALLS

COUP Members get access to regular group calls. These live video calls are your opportunity to ask Iskender your questions, to learn from others, and practice to apply the COUP Framework with exercises and virtual presentations.

The group calls are your safe environment to hone your skills and test your next business presentation in front of Iskender and a real audience!

The Modules: A peek inside the content of the COUP Online Masterclass

Click the different sections below to check out the table of contents waiting for you.

1."SCRIPT"

Creating an impactful presentation script and using storytelling.

SCRIPT I : STRUCTURE

Creating the script of your presentation/speech based on a strong foundation and structure.

SCRIPT II : STORYTELLING

Developing immersive and engaging stories.

01

Power of Storytelling

02

Emotions & Hormones

03

9 Elements of a Story

04

The “COUP Choreography”

05

Telling a compelling story with your sales deck

2."AUDIENCE"

Keeping your audience’s attention and maximizing their recall rates and their learning effect.

01

“ALI” Concept

02

Targeting

03

Gain Attention

04

Entertainment

05

Dopamine

06

Engagement

07

Cuts

08

Structure

09

Metaphors & Analogies

10

Repetition

11

Demo

12

Learning Pyramid

13

Writing & Drawing

14

Empathy

15

Q&A Sessions

3."ACTOR"

Using your body, language and voice to convey your message.

01

Position

02

Posture

03

Gesture

04

Eye Contact

05

Voice

06

Pause

07

Breath

08

Pace

09

Language

10

Confidence

11

Clothing

4."SLIDE DESIGN"

Designing effective slides for your verbal presentations.

01

“Wallet” Concept

02

“Sidekick” Concept

03

Simplicity & Effectiveness

04

Objects

05

Text vs. Image

06

Background

07

Formatting

08

Structure

09

Animation

10

Multimedia

11

Header & Footer

12

Slides for Storytelling

13

Remote Presentations

14

Unified Company Decks

15

Handout

16

Resources

17

Case Studies

5."PREPARATION"

Preparing your presentation like a pro.

01

Scripting vs. Not Scripting

02

Rehearsals

03

Notes

04

Hardware

Watch a snippet from the masterclass:

"Do I really need this Online Masterclass? Can't I learn all of that without it?"

Sure you can. Here’s a quick checklist of what you can do instead of joining the COUP Movement:

  • Read 3000+ articles and 60+ books and watch 300+ videos about public speaking, presentation techniques, communication, and marketing (a presentation is nothing more than marketing for your thoughts and ideas!).

  • Watch and analyze 1000+ videos of TED talks and other presentations.

  • Visit 100+ in-person conferences to analyze and learn from best and worst practice presentations.

  • See hundreds of startup pitches as a venture capitalist.

  • Participate in in-person training courses of professional TED speaker trainers for two years, worth a significant five-figure dollar sum.

  • Take further in-person speech, breathing, communication, moderation, and video training.

  • Practise and test your knowledge by delivering presentations of each of the following kinds: Keynotes in front of 5000+ people at large scale conferences, talks at prestigious conferences in front of world-renowned Harvard professors, but also internal corporate presentations at companies like Microsoft and Samsung, pitches in front of venture capitalists and potential customers, and much more.

  • Develop large-scale pitch presentations for one of the most creative content marketing and storytelling agencies in the market (as a member of the management board).

  • Train hundreds of people from the biggest tech companies in the world as well as the most innovative startups at in-person workshops (there is hardly anything better for your own learning impact than teaching others!).

  • Filter which techniques are really important and which only have marginal impact and just overwhelm you.

  • Document everything you learn, structure all learnings and form them into a holistic framework.

  • Develop your own concepts and models that help everyone to turn into great presenters.

  • Learn how to hack your mind to enjoy presenting in front of others – no matter if it’s only some colleagues in a meeting room or thousands in front of the stage – even as an unrepenting introvert.

  • Fail hard (and often) to find out what works, and what doesn’t.

  • Spend 20 years doing all of the above.

Or: Take a shortcut, enroll now, and get all of that from me :) Today.

The COUP Masterclass provides  you with presentation, communication and selling superpowers. You’ll gain a huge competitive advantage and access to your listeners’ undivided attention.

COUP will provide you with a superpower until the end of your life. Just one outstanding presentation delivered based on the COUP framework will recoup your investment.

join the coup movement

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